Marketing quick wins for pharmacies in Australia can help attract and retain customers, increase sales, promote your services and set you apart from competitors. Here are some strategies and ideas to consider:
- Local SEO Optimisation: Ensure your pharmacy’s website is optimised for local search. Use relevant keywords, claim your Google My Business listing, and encourage customer reviews. This will help you appear in local search results when people are looking for nearby pharmacies.
- Social Media Promotion: Actively engage on social media platforms like Facebook and Instagram. Share health tips, information about promotions, and showcase your products and services. Run targeted ads to reach a local audience.
- Email Marketing: Build an email list of your customers and send out regular newsletters. Offer exclusive discounts, health tips, and updates on new products or services to keep your customers engaged and informed.
- Community Engagement: Participate in local events, health fairs, and sponsor or host workshops related to health and wellness. Being an active part of the community can help build trust and brand recognition.
- Health Screenings: Provide free or low-cost health screenings for common health issues like blood pressure, cholesterol, or blood glucose. These services can attract customers and demonstrate your commitment to their health.
- Pharmacy Loyalty Program: Analysis conducted by NostraData reveals that the median prescription loyalty in Australia currently stands at just 36%, indicating a substantial opportunity for improvement. Creating a loyalty program that rewards frequent customers with discounts or other incentives could pave the way for a significant uptick in customer retention and encourage repeat business.
- Collaborate with Local Doctors and Healthcare Providers: Develop relationships with local doctors and healthcare professionals. They can refer patients to your pharmacy, and you can provide them with information about your services.
- Seasonal Promotions: Run promotions and marketing campaigns tied to seasonal events or health awareness months. For example, offer flu shot clinics in the winter or allergy relief promotions in the spring.
- Content Marketing: Create informative content on your website or blog related to health and wellness. This can help establish your pharmacy as a trusted source of information and improve your website’s SEO.
- Online Advertising: Use pay-per-click (PPC) advertising on platforms like Google Ads or social media to target local customers searching for pharmacy services or health-related information.
Remember to track the results of your marketing efforts to determine what is working best for your pharmacy and make adjustments as needed. Quick wins can vary depending on your location, customer demographics, and competition, so tailor your strategies to your specific circumstances.
Written by Dee McNamara, Marketing Manager – AP Group
AP Group are the leading pharmacy experts in Australia, helping hundreds of pharmacists into ownership every year – our team can help with sourcing finance for your purchase, as well as providing the right legal advice to help you navigate the process.
We connect existing pharmacy owners with over 5000 ready and eager investors via our cutting-edge online Data Room. Our Data Room keeps confidential listing data secure and allows buyers to make informed decisions on each of our pharmacies for sale.
About the Author:
A national level surfboat rower (you’ll want to Google what that is), Dee has an adventurous spirit and zest for life that’s contagious to those around her. When she’s not rowing a boat into 6 foot swells, she’s riding the brand and marketing wave, successfully implementing marketing strategies for more than 15 years.
To put it simply, Dee knows marketing. She takes a one-size-does-not-fit-all approach, having learnt leading marketing practices from not just Australia, but around the world. Before joining AP Group, Dee worked as the creative director at a leading marketing agency, filling her marketing portfolio with a range of industries — from sports to tourism to fashion.
As for credibility, Dees got it. She’s been published in Marketing Magazine (2017) and graduated a Master of Marketing with Distinction.
